In public relations, writing is the most classical skills that any aspiring PR practitioners need to master! PR practitioners are often judge based on his or her ability to communicate clearly through writing. The advancement of communication technology such as the social media has made the writing tasks of a PR practitioners even more challenging. Nowadays, a PR practitioners need to master the skills of writing through the conventional media as well as producing engaging content with the stakeholders through the organization' owned media.

Therefore, the pr writing module / course is design to help students to develop the writing skills expected of a public relations professional. Students should expect to do lots of writing exercises and assignments that meet the minimum requirement of a professional public relations practitioners.