This course introduces the various empirical methodologies in communication study. Students will have an understanding between theory and research which cover qualitative and quantitative methods in exploring new knowledge. The course is expected to enhance the ability of the students to identify researchable problems, conduct literature reviews, cite references, use appropriate research methods, undertake data analysis, compile a bibliography and present its findings. This course introduces the various empirical methodologies in communication study. Students will have an understanding between theory and research which cover qualitative and quantitative methods in exploring new knowledge. The course is expected to enhance the ability of the students to identify researchable problems, conduct literature reviews, cite references, use appropriate research methods, undertake data analysis, compile a bibliography and present its findings.