This course is designed to familiarize students with various perspectives on communication theory and to enhance students’ ability to analyse communication phenomenon. It starts with discusses the definition of theories, models and the concepts (of ‘media power’ and ‘active audience’) to help the students recapitulates the different clusters of communication theories. It covers a range of communication theory topics, including media effects, entertainment, new media, and so on. Students will be guided to examine theories applicable in journalism, broadcasting, advertising and public relation.